How to promote POLi
Although over 1.2 million Kiwis have used POLi over the past 2 years, not all of your customers will be familiar with how POLi works.
So telling your customers how POLi can work for them and how to use it is important. Here are some tips on how to talk about POLi on your website and other marketing channels.
Updating your website
At Checkout
If you’re adding POLi as a way to pay at checkout, there is a Style Guide (PDF) your designers/web developers will need to stick to, so the POLi brand is displayed correctly.
A "learn more" link is helpful
Add a link to a page so customers can find out what POLi is, how it will benefit them, and how it works. We recommend linking straight to the POLi website or if you’d prefer to have this information on your site that’s fine too.
Your Website
Instead of just having POLi as an option when people get to “payment stage” – why not make a song and dance about it on your product pages, or even on your homepage?
What to say
It’s not just important to promote the fact that you provide POLi, but you should highlight the benefits to the customer and how to use it.
Here are some tips.
- Be helpful and to the point. Break up the page with simple headers, and try to avoid technical terms.
- We’d suggest providing a link back to polipay.co.nz where people can find more information, more detailed support, and this will also add to the authenticity of the service if they are new to POLi.
- Make sure to incorporate the POLi logo where possible, as the brand is becoming a good visual reference for many customers. When using the logo you will need to check our Style Guide (PDF)
1. Trust and security
Many customers get apprehensive when it comes to new payment technologies. So there is a large education element here. It’s essential that customers know the POLi system is safe and secure.
Remind your customers when they pay with POLi the transaction is protected by their Internet Banking security. Confidential information is not disclosed to any third party including POLi, or your company.
- POLi does not capture usernames or passwords
- POLi's software is regularly reviewed by independent security companies
- POLi checks the bank website's SSL certificate and thumbprints to always ensure you are talking directly to your bank
- POLi works with some of the most trusted brands online.
For more detailed information on POLi's security – direct customers to https://www.polipayments.com/Security
2. You don’t need a credit card to buy online or pay a bill
With POLi you no longer need to have a credit card when shopping online. POLi allows you to pay for your purchases straight from your bank account using your Internet Banking
3. Pay less
Unlike a credit card, there are no fees to use POLi, saving money on credit card fees. It’s free and customers don’t have to register.
POLi is easy to use
1. Checkout of shopping cart
Select the POLi payment option when you checkout
2. Pay with internet banking
Log into your bank account using POLi. The payment is protected by your bank's authentication and security
3. Complete Order
POLi automates the payment process and cerifies to the seller that the payment has been made
Use all marketing channels
When it comes to promoting the use of POLi, have a think about the marketing channels you have available already now, and how you can use them. Here are some suggestions.
Email Marketing
If you are writing a press release about new products or services, you could highlight ‘ways to pay’ in the information and talk up the benefits of POLi.
Social Media
If you are writing a press release about new products or services, you could highlight ‘ways to pay’ in the information and talk up the benefits of POLi.
Press Release
If you are writing a press release about new products or services, you could highlight ‘ways to pay’ in the information and talk up the benefits of POLi.
Video
Many companies these days use video as a tool to educate customers. This may sound like an expensive option, but if you have staff that are up with the play when it comes to producing simple “how to” videos with graphics this could be an excellent way to get the POLi message across.
Visual demonstrations are often more helpful to viewers than just text alone, as people learn in different ways.
How others are doing it
Take a look at how some of POLi's valued merchants are telling their customers about POLi.
The Warehouse has created a simple animation to show how easy it is to use.
Air New Zealand does a great job at highlighting security and ease as key features of paying with Poli here, and they also have a helpful FAQ page.
